Blue Ivy........xx

So Blue Ivy is a baby and Blue Ivy is also an event planning co. As far as the baby goes, it probably went something like this. MommyB- so, ill just pick a name and u pick a name. I get the first name and it's Blue. DaddyJ- says, i want Ivy for her middle name. Simple. What isn't simple to me, is how Blue Ivy was picked for a company name!? xx